About this billboard
Located on Boston’s busiest secondary roadway, Route 1, The Boston-Providence Highway in Walpole, this board stands 1 mile north of Gillette Stadium. This is the only high-resolution digital unit in the area and faces traffic headed to Boston from Foxborough and other southern towns. Gillette Stadium is busy with both soccer and football seasons and it is now a year round destination as an entertainment venue with celebrity concerts, symposiums, and trade shows. In addition, the Patriot Place complex, the 1.3 million square foot shopping and entertainment complex adjacent to Gillette Stadium, now draws thousands of additional vehicles each day to this area of Route 1. Also, Plainridge Park Casino, the only casino in Massachusetts, is only 5 miles from this unit and adds traffic to this roadway every day.