About this billboard
Located on the Massachusetts Turnpike, I-90, in Brighton (Boston), this eastbound read is viewed daily by commuters heading into Boston from Interstate 95 (Rte. 128) and points west. Seven ultra bright lights illuminate the board for dramatic nighttime visibility. Drivers from such affluent western suburbs as Newton, Wellesley, Needham, and Weston spend countless hours on this congested interstate each day. This is also the first billboard in Boston viewed by vehicles heading east into Cambridge and Boston.