RSA Media was founded in 1987 by James Lack. At inception, the company‘s business was the sale of advertising on dioramas at thoroughbred race tracks, including Rockingham Park and Suffolk Downs. The original name of the company, Racing Signs of America, stemmed from its initial business selling advertising at thoroughbred racing facilities.

Soon after its founding, RSA Media began the acquisition and construction of outdoor billboards at strategic locations throughout Greater Boston. From its founding through 2008, RSA Media has become the second largest billboard company in Boston. The company’s current focus is on increasing its inventory of outdoor locations in highest traffic areas throughout Greater Boston.

RSA Media's success has been based in great part upon its willingness to pay the highest rents to landlords in Greater Boston. When RSA Media finds a site for a billboard location, it has been willing to pay the maximum rent in order to obtain long-term leases. This has resulted in the company obtaining some of the most highly visible, premier locations in the Greater Boston market.

Also, RSA Media offers the highest levels of customer service to advertisers. Our ability to turn around postings within 48 hours, and to work closely with advertising agencies and clients, has given RSA Media the reputation for being highly responsive to advertisers’ needs. Through our responsiveness and creative approach to assisting with client requests, we help to make outdoor campaigns in Greater Boston as cost-effective as possible.

Today RSA Media offers some of the best billboard units in the Boston market. The company also has bulletins at New England’s two largest sports venues, Fenway Park in Boston (home of the Boston Red Sox) and Gillette Stadium in Foxboro (home of the New England Patriots). At Fenway Park, our unit #16 Vertacular wallscape, the only Vertacular in the Boston market, dominates the area as pedestrians and motorists travel back and forth over the Brookline Avenue Bridge. At Gillette Stadium, our units #14#15 and #17#18 are both located within 1.5 miles of Gillette Stadium and Patriot Place on the major access road from Boston to Gillette, Route 1, the Boston-Providence Highway.

In addition to its prime billboard locations, RSA Media also offers backlit dioramas at the Motor Mart Garage in the Theatre District of Boston adjacent to Copley Square and Newbury Street. These dioramas are a different advertising venue that can target both vehicular and pedestrian traffic.